The article considers identification as the main way to develop the blogosphere in self-presentation spaces of young people in Russia. The blogosphere is presented as a type of social space that determines the mechanism of identification and self-presentation of a person in it. The work characterizes the interaction between the image formed in the real world "I" and the virtual image. Based on the research, the authors conclude that the development of the Internet has a significant impact on the transformation of the style and lifestyle of members of modern society, has an increasing impact on the identification of young people, which leads to the need to take measures to transform the spaces of the blogosphere into a safe platform for the younger generation.

The article deals with the attitude of student youth to the issues of family and marriage, the place of family and marriage relations in the system of moral values of youth. Based on the scientific and theoretical approach, the author developed a classification of moral values, and gave the author's definition of this concept. The question of the dependence of the moral values of young people on sociocultural processes in general and the psychological characteristics of a teenager in particular is covered, external factors that influence the formation of values and the definition of a behavioral model are considered. Based on the analysis of empirical data – the results of a sociological study, the significance and level of perception by modern student youth of such social institutions of society as "family" and "marriage", the impact of crisis phenomena on the decision to create a family are considered. Researchers will be interested in the idea of modern youth about what happens to love in marriage, the motivation for marriage, and how, in their understanding, marriage differs from the family.

The article discusses the processes of transformation of self-presentation spaces of young people, a distinctive feature of which is the development of the blogosphere. It is substantiated that the blogosphere, which is formed in the space of social networks, is deeply integrated into the social structure. It has been revealed that the transformation of self-presentation spaces of young people in a digital society is largely the result of the convergence of the real and virtual worlds, the development of information technology tools and digital technologies, and a change in the sociocultural paradigm. Using the methods of non-involved (external) observation, secondary analysis of sociological research data and a pilot online survey (questionnaire), a conclusion was made about the prospects for the development of the blogosphere as a discursive platform for self-presentation of young people.

In the article, the author analyzes the material and spiritual culture of the city of Naberezhnye Chelny that has developed to date as a result of multicultural interaction. The author notes that the city of Naberezhnye Chelny was built in strict accordance with the concept of a socialist city developed in the 20-30s by a group of Soviet architects led by N.A. Milyutin. In his opinion, the modern analysis of the concept of a socialist city was carried out mainly from the perspective of architecture and socio-economic relations of the city-forming enterprises and urban settlements themselves. The purpose of this work is to consider the culture of the city of Naberezhnye Chelny as a result of multicultural interaction of various socio-economic aspects. The author identifies the following aspects of cultural interaction that ultimately determined the culture of Naberezhnye Chelny: interaction of urban and rural culture; interaction of Russian and Tatar culture; interaction of Orthodox and Muslim culture; interaction of Soviet and Western culture.

The article examines the process of formation of the intellectual class in the information society, the peculiarities of its origin and reproduction in Russia. The analysis of the works of foreign and domestic sociologists devoted to the problem of identification of the intellectual class, on the basis of which its structural model is built, is carried out. The main criteria proposed are: orientation to quality education, readiness for productive intellectual work, ability to new ideas, self-organization in teams, orientation to innovative entrepreneurship. These criteria are applied to modern university students to identify the degree of their compliance with the class of intellectuals. Summarizing the results of the author's sociological research allowed us to state: the main qualities that determine the intellectual class are formed in different categories of students with different intensity. The absence of practically useful results from intellectual activity reduces motivation.

The article is devoted to the identification of features of the creative class, values of its representatives, as well as the sphere of creative industries in the post-industrial society of Russia. The study focuses on the modern branch of the economy, deriving profit through the sale of economic benefits created by creative and intellectual activities. The creative class is people of a new formation, seeking not only to increase income, but also to get satisfaction from the work process, as well as the creation of individualized goods and services, capable of competing with mass and standard products and bringing benefits to society. Young people, in particular, belong to the creative class, they are more plastic and tolerant to the rapidly changing socio-economic environment, which underlines the need for research in this area.

The article discusses the process of socio-cultural adaptation of foreign and non-resident students, its role in the learning process in Russian universities. The main criteria of socio-cultural adaptation are formulated. Theoretical and methodological approaches to the study of students' adaptation, revealing this aspect, are outlined. The results of the authors' research on the study of the adaptation of foreign students in Russian universities, implemented practices and statistical data are considered. The main conclusions concerning the process of adaptation and the organizational environment of the university in which this process takes place are formulated.

A few decades ago, armed attacks on educational institutions were considered only an American crisis. However, the 21st century has changed the situation. Now mass executions as a way to resolve various kinds of conflicts are taking place not only outside the Russian Federation, but also within it. This article is devoted to the study of the subjective aspect of the problem associated with social security assessments among the youth. The results of the study are based on the data of a mass questionnaire survey on the system of ensuring the safety of students in various educational institutions. Based on this, the level of respondents’ awareness of the problem under study, their satisfaction with this system, as well as the level of youth anxiety was revealed.

The article explores the phenomenon of hybrid subjectness resulting from the integration of natural and artificial objects. The theoretical and methodological basis of the work is the tradition of overcoming the subject-object dichotomy. The authors substantiate the idea of hybrid, distributed subjectness, which arises in diverse network interactions. The article proposes to interpret the new subjectness by means of the «method assemblage» (J.Lo). The authors conclude that an unambiguous differentiation into subject and object is impossible, since these roles are mobile and changeable. A lot of heterogeneous objects interacting in the socio-technical network space show subjectness in relation to each other only at the moment of interaction.

The manipulative influence of modern mainstream cinema on the attitude of young people to the LGBT theme is analyzed. The dynamics of the transformation of the topic of non-traditional sexual relations in cinematography is traced on the example of Oscar-winning films. The presentation of this topic in world cinema over the past decades has changed according to the “Overton window”, changing the perspective of perception from unacceptable to acceptable and popular. Homosexuality and gender reassignment have turned from social deviation into an approved social norm. An analysis of film preferences of Russian youth showed that young people who are fond of modern world cinema are loyal to LGBT movie characters and non-traditional sexual relationships in real life. A critical attitude towards the theme of LGBT in cinema and in life is present among the part of the youth who watches films, focusing on their themes and moral message.

The article examines the consumer opportunities of the population from the standpoint of a systematic approach, activity paradigm, the theory of the consumer society, and clarifies the basic concepts. The results of the author's empirical research are analyzed, conclusions are drawn about the structure, development dynamics and characteristics of consumer opportunities of the population of the Republics of Tatarstan and the Republic of Mari El.