The article presents the results of a study of the practice of information support of state youth policy implemented in Russia, the role of the media in familiarizing young citizens with programs, projects and measures to support the younger generation, the resources allocated to them and the results, using the example of studying the activities of the Federal Agency for Youth Affairs in order to determine the role and effectiveness of media support as a factor in increasing the efficiency of public authorities.

The article examines the perceptions of the community of girls about the body and its functioning during the pandemic. The body, given by nature, in the conditions of "new normality" becomes a necessary resource, able to resist the disease and effectively implement social roles. In semi formalized interviews with girls aged 18 to 21 (n=20) conducted in the spring of 2022, there is a shift from aestheticization of the body to its functional significance. The body also appears as a self-value: the bodily experience of living the pandemic has become a driver of caring for it. The practices of taking care of the body, namely proper nutrition, physical activity, and the observance of daily routines, which began during the period of self-isolation, are reproduced even after the end of the lockdown

According to the results of an expert survey (n=34) of teachers of colleges and universities, the main problems of the educational success of modern students have been identified. Social, psychological, economic and pedagogical factors of learning success are analyzed. Significant contradictions and their impact on the success in the educational activities of modern students are considered. An undesirable consequence of the revealed contradictions is the desire to shift responsibility for the unresolved tasks exclusively to educational institutions.
The key causes of problems in the development of the education system were identified, the prospects for the orientation of educational policy towards talented youth were assessed, and potential and realizable risks in education were considered. The general characteristics of a successful student are presented

Mass vaccination of the population against COVID-19 has become one of the most pressing issues for discussion over the past few years, including on social networks, since they are open communication platforms where citizens have the opportunity to openly express their opinions on any issue. According to various ratings, «VKontakte» is in the TOP 3 in popularity among social networks used in Russia, therefore it is an up-to-date data source for analysis. Within the framework of the presented research, a methodology for selecting communities and analyzing the content of the «Vkontakte» social network as a source of up-to-date data on the life of Russian society was developed and tested. The main hypothesis of the study was that the number of messages on the topic of vaccination depends on the type of community in which it is published. According to the results of the study, the hypothesis was not confirmed. During the selected period, vaccination messages were published by various communities on «VKontakte».

The article discusses the process of transformation of the media audience in the context of further digitalization of media communication and the spread of new media. The authors, based on the analysis of the results of a study conducted by the method of informal interviews of consumers and content creators of new media, identified the characteristics of the audience of new media, the main trends in its change, requests and preferences in the consumption of media content, ways of interaction between content creators and users, modification of trajectories and tactics of behavior of media consumers in a multimedia environment. The authors state that the use of new digital technologies causes a transformation of the audience of new media, its socio-psychological characteristics, social and cognitive characteristics, socio-cultural needs, which in turn leads to a serious and irreversible modification of the forms and formats of reality presentation in new media.
The article uses the materials of the author's applied research conducted by the method of informal interviews and carried out as part of a qualitative strategy in March-May 2022 (a small sample of 51 respondents, of which 31 respondents were representatives of the audience of new media; 20 were creators of new media content (bloggers, journalists and photographers working in the Tatarstan online media).

In the article, the author studied one of the most important socio-economic problems at the present time - youth unemployment. Many scientists are studying it, it is considered in the UN development programs, in the last of which it is noted that today the largest number of young people in the history of mankind live in the world. The relevance of this research topic is due to the fact that young people are the main source of replenishment of labor resources and the guarantor of replenishment of the professional personnel reserve. It is necessary to take into account the fact that with modern working conditions and high competition in various industries, the young able-bodied population is in a vulnerable socio-economic situation. One of the main ways to solve this problem is support from the state. The article discusses the main state programs aimed at supporting youth employment. The similarities and differences between the programs of the Russian Federation and the Republic of Uzbekistan are considered.

The author presents the results of a large empirical project conducted in the Sverdlovsk region in 2020-2021. The goal of the project is a comprehensive sociological analysis of sociocultural practices, civil responsibility and the sociopolitical horizons of the youth of the Sverdlovsk region. One of the key research issues concerned the assessment of the patriotic sentiments of young people, the identification of stereotypical and special meanings and contexts within which the concepts of "homeland," "patriotism," "civic activism" arise and function. The results obtained, on the one hand, demonstrate the low value of the homeland, extremely weak attitudes and manifestations of patriotic feelings. On the other hand, the inconsistency and ambiguity of the relations of young people with the Motherland was revealed, since the concept itself, as well as patriotism, is closely intertwined with other personally significant contexts, forms a network of meanings, practices that have a high level of value for the individual. The study shows the presence of several levels of perception of the Motherland and types of patriotic behavior through the eyes of young people. Considering that Yekaterinburg and the Sverdlovsk region, on the one hand, have the specifics of the development of citizens' activity, on the other hand, they actively gravitate towards the trends inherent in the capital and large cities of other regions, the data obtained can be considered as a reflection of the patriotic attitudes of young people inherent in most regions of the country as a whole

In this article, the author proposes to consider the criteria for selecting a wife in the marriage market of the capital of the Republic of Kazakhstan, Nur-Sultan, by economically successful Kazakh men. As a result of the interview, it turned out that for economically successful Kazakh men, important criteria for choosing a wife in the marriage market are such qualities as external attractiveness, health, ethnicity, education level and religious status of a potential wife. The interviewed successful men indicated that the most important thing is the birth of children in the family, and at the same time, at least three. The modern urban Kazakh family, representatives of the middle class, supports a kind of fashion for having many children, which confirms the financial success and stability of the family. Economically successful men are ready to take responsibility for planning for children, are opposed to abortion, want to have children of a certain gender, and have little idea of what it means to care for and care for children. The interviewed men perceive a woman, first of all, as a housewife who will take care of the house, children and husband, and men will compensate her care financially. Due to the importance and importance of family relations in Kazakh families, our informants plan to build friendly relations with the relatives of the future wife, but they do not want to act as sponsors of future relatives. Economically successful men are ready to take on all material responsibilities, which confirms their adherence to traditional ideas about the male breadwinner. Regarding the expected model of behavior in a situation of family conflict, the opinions of the men interviewed were ambiguous. Someone is ready for the intervention of experts (family psychologists), relatives and friends, someone categorically does not accept this and is ready to cope with any family difficulties on their own. The interviewed men see their family future surrounded by children and grandchildren.

In modern society, the social function of housing is being updated, becoming a criterion for assessing the social status of an individual. Satisfying the housing needs of the population, the possibility of improving housing conditions and acquiring an ideal housing option reflect the quality of life. In order to identify the ideas of Kazan residents about ideal housing and the possibilities of acquiring it, a mass survey (n=1,076) was conducted in May-October 2021, as a result of which it was found that the majority of Kazan residents are quite limited in the possibilities of acquiring new housing or improving the existing one, and ideal housing option is practically inaccessible to the majority of Kazan residents. Having quite realistic ideas about ideal housing, Kazan residents would prefer to have cottage-type housing as such, located not in the center of the city or outside it.

Based on the analysis of modern cities and the challenges that the global world poses to cities, the article shows a picture of the cultural values of citizens and the need for folding and designing, embedding these values in the structure of public consciousness. The cultural and value picture of the world of a modern city dweller is called upon to form a special type of city dweller's identity based on a new form of social consciousness, where the emphasis is on the personal, existential qualities of the individual. Historical consciousness as a form of consciousness is a phenomenon that gives the city uniqueness, originality, and attractiveness. Technological components act as a tool that serves the value and cultural in the city, provides a comfortable and safe life for citizens

Currently, the securities market is rapidly developing all over the world, including in Russia. Advertising is a powerful means of attracting financial resources of individuals to this sector of the economy. At the same time, Russian realities and the mentality of the domestic consumer make significant amendments to the theory and practice of state regulation of this sphere, which must be taken into account when developing measures to improve it. The article analyzes the current state of the securities market advertising in the Russian Federation. The main problematic aspects of modern Russian state policy in the field of regulation of advertising of the securities market in our country are considered. The analysis is carried out and the characteristic features inherent in the Russian advertising practice in this area are described. Recommendations on amendments to the existing state regulation of advertising of the domestic stock market are given.

The article discusses the role of volunteerism and volunteer organizations in the process of youth socialization, the formation of a civic position and self-realization. The regulatory and legal component of volunteering is analyzed as an integral part for the development of this direction. Theoretical and methodological approaches to the study of volunteering, revealing this aspect, are outlined. The results of secondary research on the study of volunteering, implemented practices and statistical data are considered. The main conclusions concerning the role of volunteering in the process of youth socialization in modern Russian conditions are formulated.

We present the results of a pilot empirical study of the role of study groups in the socialization of students of two universities – Russian University of People’s Friendship and Kazan Federal University. The research methodology is based on the sociology of Bourdieu's social space, the sociology of education (system-functional and phenomenological approaches). Hypothesis: the university environment is not focused on study groups.
A conflict of interests in organizing a favorable space for socialization was revealed. Namely: the learning environment is constructed in the logic of the managerial model of the organization of the educational process. This model forms the priority of quantitative performance indicators, displacing" everything that does not have signs of marketability as "insignificant. A survey of students from two universities made it possible to determine the risks of this kind of unfavorable socialization. This includes the inclusion of young people in the bureaucratic organization of the educational process, the simulation of training, the “shadow” virtualization of the life of a student group in private chats

The article analyzes the Chinese group of left behind children in the aspect of parental labor. Comparison of differences in motivation in two groups of parents – those who have experience of being left behind children and those who do not. According to a survey of parents and in-depth interviews conducted in China in 2021, the results of the study showed that in the group of respondents-parents who were previously left behind children, the need for love is not as pronounced as in the group of respondents-parents who have not experienced in the childhood experiences of left behind children; however, among respondents-parents who were previously left behind children, the needs for spiritual support, for the fulfillment of public duty and for the fulfillment of personal responsibility are more pronounced than for the group of respondents-parents who do not have such experience. These needs can lead to increased motivation in connection. For respondents-parents who were previously left behind children, in the process of raising their own children