Author's approach to narrative analysis of media content consumed by the youth audience
https://doi.org/10.26907/2079-5912.2023.3.4-8
Abstract
The article offers the author's methodology for narrative analysis of media texts with a focus on the youth audience. A theoretical review of sociological approaches to the study of narrative is conducted, and the need to develop the author's view of the analytics of digital fields is substantiated. A methodology combining storytelling techniques with history, social context, and the embeddedness of human experience in the digital narrative is proposed. The method of multifactor evaluation by questioning focus groups on semiotic, aesthetic and axeological parameters is considered to investigate the characteristics of the impact on the audience. The author's proposed method of narrative analysis was tested on the original educational media project «Feshin. Muses».
About the Authors
Yu. V. Andreeva
Kazan (Volga Region) Federal University
Russian Federation
Russian Federation
Andreeva Yulia Valentinovna, Doctor of Pedagogical Sciences, Professor, Department of TV Production and Digital Communications, Institute of Social and Philosophical Sciences and Mass Communications, Graduate School of Journalism and Media Communications
A. V. Lipatova
Kazan (Volga Region) Federal University
Russian Federation
Russian Federation
Lipatova Anna Vyacheslavovna, Candidate of Political Sciences, Senior Research Fellow of Department of General and Ethnic Sociology, Institute of Social and Philosophical Sciences and Mass Communications
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Review
For citations:
Andreeva Yu.V., Lipatova A.V. Author's approach to narrative analysis of media content consumed by the youth audience. The Kazan Socially-Humanitarian Bulletin. 2023;(3 (60)):4-8. (In Russ.) https://doi.org/10.26907/2079-5912.2023.3.4-8
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