The article considers the conceptual differences between such concepts as "organizational commitment", "loyalty", "involvement", "satisfaction", "identification". At present various points of view on the relationship of these constructs are presented in the scientific literature. Some authors consider the presented concepts as independent, although overlapping constructs, others see them as complete or partial synonyms. The absence of a single conceptual field and any kind of structure significantly complicates sociological scientific research. In this article we make an attempt to systematize these concepts by considering their similarities, differences and conceptual boundaries. The purpose of this article is to define the concept that fully reflects the existing phenomenon, for its further use, primarily in our own scientific research.

The article clarifies the concept of rural entrepreneurship, compares rural and agricultural entrepreneurship. The social functions and the role of entrepreneurship in the life and development of rural territorial communities are analyzed. Based on the results of a survey of rural youth of the Republic of Tatarstan, the entrepreneurial activity of young rural residents, their awareness of existing programs to support agriculture and entrepreneurship, and the degree of confidence in these measures are determined. This allows us to draw conclusions about the need to develop a system of communication support for activities and projects implemented at different levels to support different forms of farming in rural areas in order to realize the existing entrepreneurial potential.

In this paper, the authors, based on the results of their own sociological research conducted among students and teachers of the Belgorod State Agrarian University named after V. Gorin, assess the current state of the organization of educational work in it. The article presents the opinions of students and teachers on the organization of certain aspects of the educational process at the university, students' assessments of certain areas of educational work of teachers are given, the main problems of the implementation of educational activities at the university are identified. The authors conclude that the involvement of students in various spheres of student life is possible due to the active social position of the curator, his effective communication with students, as well as the productive building of a system of formal and informal interactions

The authors made a forecast for changes of the number of pupils in secondary schools in the Republic of Tatarstan for the period 2023-2035 using the method of coefficients of Sheregy F.E. and the average variant of the Rosstats’ forecast on the estimated population in the Russian Federation. The specifics of urban and rural graduation rate, the need for teaching staff, the need of establishment of new schools or classes are determined. The possibilities of meeting these needs are investigated. This forecast makes it possible to plan material and labor resources, the construction of new schools and the modernization of old ones, taking into account the specifics of the organization of the education process in the city and rural settlement in the Republic of Tatarstan.

The study of the practice of media consumption shows that every year the time spent by users in the Internet environment is increasing. Media space, digitalization of media have led to fundamental changes, both quantitative and qualitative, in the information and communication system. Providing information and communication interactions in the social system, building relationships between citizens and government, the media sphere has become an important factor in political development. It represents the interests of various groups of the population, introduces them to participate in the management of public life, forms a sense of ownership and responsibility for ongoing events, awareness of their importance and belonging to the state. The article presents the results of a study of the influence of the media on political interests, attitudes and orientations, the volume and nature of media consumption of student youth in the region of Tatarstan.

This article is intended to reveal the features of the implementation of the category "friend or foe" in demotivators distributed in social networks, created to highlight the philosophy of the social phenomenon of voluntary childlessness. As part of the work, the textual and iconic components of such materials are considered, and the importance of their combination for causing reflection in recipients is proved. The study is conducted on the basis of illustrative materials of the social network VKontakte, in particular those communities where communication is carried out by representatives of the childfree phenomenon. The paper shows by what verbal and non-verbal means the opposition "friend or foe" is broadcast, supporting the conflictogenic nature of the texts, designed to outline the principles of the childfree phenomenon.
On the Internet, on the forums there is a conflict between childfree and "children". Due to the fact that the phenomenon under study is relatively young and little studied, it is necessary to have a clear and adequate idea of the prevalence of this phenomenon in Russian society, including the analysis of textual and visual materials in social networks.

This article presents the results of a sociological study conducted in the summer of 2021, the purpose of which was to identify the opinion of citizens about the importance and significance of the Kamal Theater in their lives, as well as their expectations about the mission, meaning and functions of the national theater. These conclusions are based on the results obtained during four focus groups conducted among students of Kazan Federal University, as well as an online survey in which 1,056 people took part. Survey data show the existence of a theatrical culture in Kazan. It is important for residents to preserve ethnic traditions. They want to have their own national modern theater, while the older generation is tied to the existing building of the Kamal Theater. The authors of the article offer options for using the old theater building and gives recommendations for increasing popularity of theater among the population of the Republic of Tatarstan

The institutes of support for the natives of Australia and New Zealand have been studied. The reasons and features of their formation in historical retrospective are considered. The functions of state institutions - the National Agency for Indigenous Australians and the Maori Development Ministry Te Puni Kōkiri - have been defined. The role of participation of the indigenous population in the development of these institutions is revealed. The base for monitoring public services and programs has been determined. The features of the formation of the Anglo-Saxon model of support for the indigenous population of Australia and New Zealand within the framework of British law are described.

This article is devoted to the analysis of the characteristics of the consumption of media content by young people. The aim of the study is to identify platforms for consumption of information, used sources, content, influencing the formation of values of «zoomers». With the widespread use of technology in society, there is a situation of polarization between young people, integrated into the network space, and older generations, whose perception of reality is based partly on traditional media. The ease of access to information via the Internet, the relative security, the variety of sources and the ways in which it is disseminated increase the possibilities of the Network’s influence on modern youth, who are highly mobile and flexible.

The article analyzes the value bases of the identification space of the youth of the Republic of Tatarstan, based on current data from representative mass surveys conducted in 2021 and 2022. Based on the materials of the study, it is shown that the identification of young people demonstrates a trend of hyper-personalization and polyvalence of personal choice, which is largely due to the specifics of the development of the information society. At the same time, the statements supported by young respondents during the survey also reflect significant universal human identification values, such as family, the authority of elders, and friendship. This fact means that all of the above value blocks can serve as the basis for the formation of a nationwide identity

This article is devoted to the attitude of residents of the Nizhny Novgorod region to the Soviet past. The conclusions are made by the authors based on the data of a sociological survey conducted at the end of April 2022 in the region. The peculiarities of the attitude of Nizhny Novgorod residents of different ages to the Soviet past, as well as to the desirability and possibility of restoration of the USSR and the socialist economy are revealed. It is indicated that the data obtained as a result of the analyzed survey differs from those that were published earlier in relation to the situation in the country as a whole

The results of a study conducted in the form of mass online surveys of youth of the Republic of Tatarstan in 2020-2022 are presented. The dynamics of the civic identity of the younger generation, the respondents' ideas about their homeland, about what, in their understanding, it means to be a Russian, is described. A separate aspect of the article is devoted to the current direction of modern youth policy – the implementation of various competitions and projects with the participation of young people. The distribution of opinions of young respondents about their awareness in this direction, the degree of their involvement in activities implemented both at the regional level and individual educational institutions, and the respondents' assessment of the quality of the activities are presented. The authors come to the conclusion that the participation of young people in socially significant activities affects the process of forming an internally ordered complex of civic qualities, enhances the meaning of any action performed, and, importantly, in the face of new challenges and opportunities, contributes to the consolidation of its participants, making them members of a team focused on to the result.

The results of the analysis of indicators of the main socio-demographic processes that took place in Russian society during the period between the two All-Russian population censuses – 2010 and 2021, as well as, in terms of individual parameters, in comparison with the 2002 census are presented. Demonstrated the dynamics of the population: sex and age structure; trends in fertility, mortality, the ratio of urban and rural population both at the all-Russian level and at the regional level – in the Republic of Tatarstan. The authors note both positive and some negative trends, which were largely the result of an unfavorable period of the coronavirus pandemic that immediately preceded the 2021 census. The role of such a tool as a population census in solving urgent socio-economic problems of the development of society is emphasized

The results of research prove the positive impact of quality preschool education to the development of children. Due to the fact that at preschool age the decision to apply to educational institutions is made by the parents (or legal representatives) of the child, we analyzed the motives of parents when applying to institutions of additional preschool education. Based on the materials of a sociological research 2021 in Yekaterinburg, the object of which were the parents of preschool children (n = 163; 85% women, 15% men), as well as the results of a study of families of preschool children in 2022 (n = 447 , 75% – women, 25% – men) the article highlighted such motives of parents as the desire to develop the abilities of their children at an early stage of their development, the desire to help the child acquire the necessary communication skills with peers and prepare for school. And the results of semi-formalized interviews with employees of children's centers (n = 15) in 2021 updated the external factors that encourage parents to apply for additional services for the development of children (the influence of relatives and society in general).

In the article, the authors explore the socio-cultural context of the phenomenon of sports betting in the Russian Federation, by considering the legal, economic and social conditions for the existence of sports betting, the specifics of the interaction between bettors and betting companies. A comparative analysis of the activities of legal and illegal bookmakers has been carried out. A content analysis of the social networks of the leaders of the betting business was carried out to determine the direction of the content and promotion tools to influence the target audience. The conditions that influenced betting in our country are shown, the trend in the development of sports betting in modern Russian society, related to the focus on the online environment and digitalization, is indicated.

The article substantiates the legitimacy of referring social entrepreneurship in the field of tourism to social institutions. The functional and resource aspects, as well as social practices of institutional agents of the social institution of entrepreneurship in the field of tourism are analyzed from the standpoint of sociological science. The positions of scientists (economists and sociologists) aimed at the study of social entrepreneurship in the field of tourism are given, the specificity of the sociological analysis of this type of entrepreneurship, which consists in its social conditionality, is revealed. The process of institutionalization of social entrepreneurship in the field of tourism is described, affecting all the structural elements of the studied social institution. It is proved that the social institution of entrepreneurship in the field of tourism is going through the stage of formation as a stage of its institutionalization. The main aspects of sociological analysis and interdisciplinary research of the structural elements of the institution of social entrepreneurship in the field of tourism are highlighted.

In the article, the author analyzes the ideas of Russian youth about social justice in the face of new global and national challenges. The youth as the most mobile part of society, being in the process of searching for themselves, occupations and better conditions for life, has its own assessments of social justice. Sociological interest is the problem of the emergence of new aspects of the attitude of Russian youth to social justice. The attitude of young people to the activities of the main social institutions that are significant in the process of youth socialization is analyzed: the state, education, the institute of labor and professional activity. The operationalization of the principles of social justice in the main spheres of life of Russian youth is proposed