Internet Aesthetics as a (post) Subculture: identity, Style, and Worldview of core representatives
https://doi.org/10.26907/2079-5912.2025.2.37-45
Abstract
The article examines sociological interpretations of "subculture" from the perspective of a post-subcultural approach. The characteristics of the core Internet aesthetics as a social phenomenon are given. The results of the research are presented using the methods of virtual ethnography and semi-formalized interviews with representatives of the Internet aesthetics core. It is concluded that core communities are more consistent with post-subcultural models of interpretation.
About the Authors
Zh. V. Saveleva
Kazan Federal University
Russian Federation
Russian Federation
Saveleva Zhanna Vladimirovna, doctor of sociological sciences, professor; Institute of Social Philosophical Sciences and Mass Communications, Department of General and Ethnic Sociology
E. A. Sokolova
Kazan Federal University
Russian Federation
Russian Federation
Sokolova Ekaterina Alekseevna, student; Institute of Social and Philosophical Sciences and Mass Communications, Departament of General and Ethnic Sociology
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Review
For citations:
Saveleva Zh.V., Sokolova E.A. Internet Aesthetics as a (post) Subculture: identity, Style, and Worldview of core representatives. The Kazan Socially-Humanitarian Bulletin. 2025;(2(69)):37-45. (In Russ.) https://doi.org/10.26907/2079-5912.2025.2.37-45
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