Substantive conversation, or a new orthoepy of the reception of the soviet on the example of the internet series “soviet design”
https://doi.org/10.26907/2079-5912.2023.3.66-72
Abstract
The paper analyzes the documentary Internet series ‘Soviet Design’: according to the author, the project, which belongs to the SciPop direction, is not only an entertaining guide to the samples of design ideas of the Soviet era, but also a manual, allowing one to identify the most relevant models of the reception of the Soviet, existing at the level of ordinary consciousness of modern Russia. It has been established that when choosing reference items, the creators of the series ignored both those items of social decorum that were marked as “titular” and iconic by the gone era itself, and those as well, that, having acquired the status of vintage, gained popularity on the wave of sovstalgia, nostalgia for Soviet. Based on the analysis of the discourse of artifacts chosen by the filmmakers, as well as the value bases of the statements of invited experts and a number of design strategies for the series, it was revealed that the critical paradigm of the reception of the Soviet is being normalized in the project.
About the Author
V. M. Lipitskaya
Kazan Higher Tank Command Order of Zhukov Red Banner School
Russian Federation
Russian Federation
Lipitskaya Valentina Mikhailovna, Associate Professor of Foreign Languages Department, PhD in Philosophy, Docent
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Review
For citations:
Lipitskaya V.M. Substantive conversation, or a new orthoepy of the reception of the soviet on the example of the internet series “soviet design”. The Kazan Socially-Humanitarian Bulletin. 2023;(3 (60)):66-72. (In Russ.) https://doi.org/10.26907/2079-5912.2023.3.66-72
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