Modern digital subject: ontological predicates

Abstract

At the end of the twentieth century, the Internet becomes an integral component of the everyday world. The postindustrial society predicted by D. Bell has become a reality. New communication formats produce a number of digital effects, as well as new axiological positions of users. Technological progress determines the modern specificity of information consumption, at the same time, the transformation of the subject as a digital actor takes place. The modern user is characterized by alienation from his own corporality. Physical activity is adjusted based on the data of the gadget. The digital evidence of the biological body becomes the basis of bodily experience. Controlling the number of steps, the time spent in different applications, work productivity becomes hyperreal. Simulations reinforce the existential horror of non-digital reality. The authors study the features of the transition from the culture of media consumption to the culture of media participation in order to show the actual predicates of the modern digital subject.