Factors of digital inequality and their impact on online shopping accessibility
https://doi.org/10.26907/2079-5912.2023.3.44-52
Abstract
This article discusses various factors of digital inequality, the availability of purchases of goods and services on the Internet based on research by I.N. Trofimova, D.E. Konopleva, S.V. Doroshenko, M.N. Makarova, O.V. Shinyaeva, O.V. Poletaeva, O.M. Slepova, M.E. Baskakova, I.V. Soboleva and others. In the issue of online purchases of goods and services, there is a stratification of the consumer audience according to various factors of digital inequality, the article considers the importance of systematization of factors of digital inequality for further solving the problem. The results of the study can be useful for understanding social problems and developing appropriate measures to promote the availability of online shopping
About the Author
G. R. UsmanovRussian Federation
Usmanov Galyaеddin Rafailovich, PhD student, Institute of Social and Philosophical Sciences and Mass Communications, Department of General and Ethnic Sociology
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Review
For citations:
Usmanov G.R. Factors of digital inequality and their impact on online shopping accessibility. The Kazan Socially-Humanitarian Bulletin. 2023;(3 (60)):44-52. (In Russ.) https://doi.org/10.26907/2079-5912.2023.3.44-52