Trends in media consumption among young people

Abstract

The modern society of the XXI century is now considered by researchers as "informational", "digital". The development of new technologies, the transformation of information and communication processes, the total consumption of content leads to an urgent need for a systematic study of the current state of media consumption of young people and the media environment as a whole. Based on the results of the analysis, a conclusion is made about the rapid development of a new communication space, which suggests that digital transformation cannot be limited to the introduction of technologies — in its process, a new culture of consumption and behavior of young people will inevitably be formed. As part of the transformation of media consumption, it is worth noting another feature, the media audience is no longer homogeneous, which makes it necessary to allocate more precise criteria for determining consumers of media products. And here we observe a large digital intergenerational gap, which manifests itself in the discrepancy not only in the level of digital competence of different generations, but also in the peculiarities of the existence of their representatives in real and virtual space.