The specifics of the impact of national and demographic factors on the formation of consumer behavior of the population of modern Russia
https://doi.org/10.26907/2079-5912.2022.5.27-29
Abstract
The article examines the increasing impact of national and demographic factors on the consumer behavior of the Russian population. The analysis of the direction and scale of the impacts of these factors is carried out, their classification is presented. The paper substantiates that each new external influence reduces the relevance of existing ones and increases the demand for new consumer strategies. It is emphasized that in the conditions of a digital society, control over the total consumer actions is strengthened and makes them open to commodity producers. Based on the materials of a sociological study, it was revealed that the mass media are currently experiencing a renaissance and are an effective tool for influencing the consumer behavior of the Russian population. It is shown that in the system of factors of influence, while maintaining traceable trends, new factors may appear that will become dominant in influencing the consumer behavior of the Russian population
About the Authors
T. I. Grabelnykh
Irkutsk State University
Russian Federation
Russian Federation
Grabelnykh Tatiana Ivanovna, Head of the Department,Institute of Social Sciences, the Department of Social Philosophy and Sociology, Doctor of Sociology, Professor
M. M. Malykh
Regional Advertising House LLC; Irkutsk State University
Russian Federation
Russian Federation
Marina Mikhailovna Malykh, General Director, graduate of postgraduate studies, Institute of Social Sciences, Department of Social Philosophy and Sociology
References
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Review
For citations:
Grabelnykh T.I., Malykh M.M. The specifics of the impact of national and demographic factors on the formation of consumer behavior of the population of modern Russia. The Kazan Socially-Humanitarian Bulletin. 2022;(5 (56)):27-29. (In Russ.) https://doi.org/10.26907/2079-5912.2022.5.27-29
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