Socio-economic content of the process of managing the image of the organization as an employer

Abstract

Today, in the context of globalizing markets, changing the socio-economic environment and the introduction of innovative technologies, competition between companies for professional competent specialists has intensified. In the article, the author attempted to consider the features of the management of the organization's image as an employer from the point of view of socio-economic knowledge. With the help of an appeal to the scientific research of contemporary researchers in the field of consumption sociology, brand sociology, economic sociology, scientific ideas about the management system of the organization's image as an employer and indicators of its successful advancement in the labor market were analyzed.
The analysis of research practices allows us to conclude that in modern market conditions, the study of socio-economic factors of management in the way of the organization, which contribute to its personnel development, is relevant in the field of studying sociology, sociology of labor, sociology of organization and management, can serve as a basis for further sociological, socioeconomic studies of the features of the management process in the way of the organization and its personnel attractiveness to the labor market.