Sociologial methods of researching of the media image jf a region leader
https://doi.org/10.26907/2079-5912.2021.4.27-32
Abstract
The article presents a socio-philosophical view on the construction of a political image in the context of the media space. A comprehensive understanding of the phenomenon of media is revealed through the meta-approach of symbolic interactionism, within which a number of sociological research methods are proposed. The issue of the formation of various scales and benchmarks for the analysis of the political media image by means of questionnaires, focus group discussions and expert polls is considered. Theoretical research in the field of studying the phenomenon of leadership is generalized, which expands the criterion series, enriching it with the personal characteristics of a political actor and external factors. The author of the article comes to the conclusion that the study of the media image is inextricably linked with the development of the media space, political traditions and a number of other aspects.
About the Author
A. V. Lipatova
University of Management "TISBI"
Russian Federation
Russian Federation
Lipatova Anna Vyacheslavovna, Senior lecturer of the Department of Management
Kazan
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Review
For citations:
Lipatova A.V. Sociologial methods of researching of the media image jf a region leader. The Kazan Socially-Humanitarian Bulletin. 2021;(4 (51)):27-32. (In Russ.) https://doi.org/10.26907/2079-5912.2021.4.27-32
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