Youth media consumption in social networks: a review of world and russian practices
https://doi.org/10.26907/2079-5912.2023.2.20-24
Abstract
This article examines the features of youth media consumption based on the analysis of statistics and surveys of research companies GWI (GlobalWebIndex), Datareportal, WeAreSocial, Meltwater, Mediascope and etc. The author reveales influence of demographic and gender characteristics on the user activity of young people and the motivation for turning to social networks when choosing content. In the context of media consumption, the phenomena of gaming and phubbing are considered, as well as the positive and negative impact of online video games on the development of digital skills and socialization. The reasons for the redistribution of the audience in social networks in the Russian segment of Internet users are investigated.
About the Author
A. V. Lipatova
Kazan (Volga Region) Federal University
Russian Federation
Russian Federation
Lipatova Anna Vyacheslavovna, Candidate of Political Sciences, Senior Research Fellow of Department of General and Ethnic Sociology, Institute of Social and Philosophical Sciences and Mass Communications
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Review
For citations:
Lipatova A.V. Youth media consumption in social networks: a review of world and russian practices. The Kazan Socially-Humanitarian Bulletin. 2023;(2 (59)):20-24. (In Russ.) https://doi.org/10.26907/2079-5912.2023.2.20-24
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