Digital profile and self-presentation in educational video blogging: working with the target audience
https://doi.org/10.26907/2079-5912.2023.6.4-13
Abstract
The article discusses the features of educational video blogging using a sample of 240 videos as an example. Along with quantitative characteristics (13 indicators), the features of self-presentation of video bloggers are analyzed. The latter include clothing style, speech characteristics, location of video filming, use of special effects, etc. (6 categories in total). Quantitative characteristics and features of self-presentation of bloggers are examined in the context of three target audiences - children, teachers, and others. For the analysis, the MannWhitney comparison test and the Phi coefficient were used to study statistically significant relationships between dichotomies.
Keywords
Supporting agencies: The study was supported by the Russian Science Foundation grant No. 23-28-01276, https://rscf.ru/project/23-28-01276/]
About the Authors
E. E. Abrosimova
Vladivostok State University
Russian Federation
Russian Federation
Abrosimova Evgenia Evgenievna, PhD, Laboratory of Complex Studies of Childhood, researcher. Author ID 921245
690014, Vladivostok
V. R. Malakhova
Vladivostok State University
Russian Federation
Russian Federation
Malakhova Varvara Romanovna, PhD, Laboratory of
Complex Studies of Childhood, researcher. Author ID 763809
690014, Vladivostok
A. G. Filipova
Vladivostok State University
Russian Federation
Russian Federation
Filipova Alexandra Gennadievna, Doctor of Social Sciences, Professor, Laboratory of Complex Childhood Research, Head of the Laboratory. Author ID 570041
690014, Vladivostok
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Review
For citations:
Abrosimova E.E., Malakhova V.R., Filipova A.G. Digital profile and self-presentation in educational video blogging: working with the target audience. The Kazan Socially-Humanitarian Bulletin. 2023;(6 (63)):4-13. (In Russ.) https://doi.org/10.26907/2079-5912.2023.6.4-13
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