Sports betting in modern socio-cultural space
https://doi.org/10.26907/2079-5912.2022.6.86-91
Abstract
In the article, the authors explore the socio-cultural context of the phenomenon of sports betting in the Russian Federation, by considering the legal, economic and social conditions for the existence of sports betting, the specifics of the interaction between bettors and betting companies. A comparative analysis of the activities of legal and illegal bookmakers has been carried out. A content analysis of the social networks of the leaders of the betting business was carried out to determine the direction of the content and promotion tools to influence the target audience. The conditions that influenced betting in our country are shown, the trend in the development of sports betting in modern Russian society, related to the focus on the online environment and digitalization, is indicated.
About the Authors
A. B. Fakhretdinova
Volga State University of Physical Culture, Sport and Tourism
Russian Federation
Russian Federation
Fakhretdinova Albina Bayazitovna, Docent, , International Institute of Hotel Management and Tourism, Department of Economics and Management in Sports
D. R. Nasibullina
Volga State University of Physical Culture, Sport and Tourism
Russian Federation
Russian Federation
Nasibullina Dinara Rafisovna, Lecturer, International Institute of Hotel Management and Tourism, Department of Economics and Management in Sports
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Review
For citations:
Fakhretdinova A.B., Nasibullina D.R. Sports betting in modern socio-cultural space. The Kazan Socially-Humanitarian Bulletin. 2022;(6 (57)):86-91. (In Russ.) https://doi.org/10.26907/2079-5912.2022.6.86-91
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