Youth values in digitalization: generational analysis
https://doi.org/10.26907/2079-5912.2022.6.52-56
Abstract
This article is devoted to the analysis of the characteristics of the consumption of media content by young people. The aim of the study is to identify platforms for consumption of information, used sources, content, influencing the formation of values of «zoomers». With the widespread use of technology in society, there is a situation of polarization between young people, integrated into the network space, and older generations, whose perception of reality is based partly on traditional media. The ease of access to information via the Internet, the relative security, the variety of sources and the ways in which it is disseminated increase the possibilities of the Network’s influence on modern youth, who are highly mobile and flexible.
About the Authors
M. Yu. Eflova
Kazan (Volga) Federal University
Russian Federation
Russian Federation
Eflova Maria Yurievna, Doctor of Sociological Sciences, Professor of the Department of General and Ethnic Sociology,Institute of Social and Philosophical Sciences and Mass Communications
Yu. V. Vinogradova
Kazan (Volga) Federal University
Russian Federation
Russian Federation
Vinogradova Yulia Vladimirovna, Director of the Department for Youth Policy, Social Affairs and Development of the System of Physical Education and Sports, assistant of the Department of General and Ethnic Sociology, Institute of Social and Philosophical Sciences and Mass Communications
A. V. Vitushkin
Kazan (Volga) Federal University
Russian Federation
Russian Federation
Vitushkin Alexander Valeryevich, master of 1st year, senior laboratory assistant of the
Department of General and Ethnic Sociology, Kazan (Volga) Federal University, Institute of Social and Philosophical Sciences and Mass Communications.
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Review
For citations:
Eflova M.Yu., Vinogradova Yu.V., Vitushkin A.V. Youth values in digitalization: generational analysis. The Kazan Socially-Humanitarian Bulletin. 2022;(6 (57)):52-56. (In Russ.) https://doi.org/10.26907/2079-5912.2022.6.52-56
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