Methodology of content analysis of the Vkontakte social network: topics of vaccination from COVID-19
https://doi.org/10.26907/2079-5912.2022.4.22-28
Abstract
Mass vaccination of the population against COVID-19 has become one of the most pressing issues for discussion over the past few years, including on social networks, since they are open communication platforms where citizens have the opportunity to openly express their opinions on any issue. According to various ratings, «VKontakte» is in the TOP 3 in popularity among social networks used in Russia, therefore it is an up-to-date data source for analysis. Within the framework of the presented research, a methodology for selecting communities and analyzing the content of the «Vkontakte» social network as a source of up-to-date data on the life of Russian society was developed and tested. The main hypothesis of the study was that the number of messages on the topic of vaccination depends on the type of community in which it is published. According to the results of the study, the hypothesis was not confirmed. During the selected period, vaccination messages were published by various communities on «VKontakte».
About the Authors
D. O. Dunaeva
Tomsk State University
Russian Federation
Russian Federation
Dunaeva Darya Olegovna, Laboratory assistant, Center for Applied Big Data Analysis
P. A. Basina
Tomsk State University
Russian Federation
Russian Federation
Basina Polina Alexandrovna, Analyst, Center for Applied Big Data Analysis
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Review
For citations:
Dunaeva D.O., Basina P.A. Methodology of content analysis of the Vkontakte social network: topics of vaccination from COVID-19. The Kazan Socially-Humanitarian Bulletin. 2022;(4 (55)):22-28. (In Russ.) https://doi.org/10.26907/2079-5912.2022.4.22-28
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