Transformation of the printed state media of the Republic of Sakha (Yakutia) in the Yakut language
https://doi.org/10.26907/2079-5912.2022.1.4-9
Abstract
In the article, the author studied the transformation of the state pressa in the Republic of Sakha (Yakutia), as well as the process of changing media consumption of the audience in the context of digitalization in a particular region of the Russian Federation. In the article observed the experience of a print media in the Yakut language to preserve the traditional audience and it’s work as an Internet media, as well as to acquire a new audience in the social media. The trends in the ratio of new and traditional media are considered and recommendations are given for public authorities.
Based on the data of a sociological study about the preferences of the audience and according to the declining circulation of print media, the author suggests that the trend of reducing the audience of print media, including in the Yakut language, will continue. This reduction, despite the growth of the readership in the social media due to the youth audience, will inevitably lead to problems in preserving the original culture of the Sakha people, developing literature in the Yakut language, and socializing the younger generation
About the Author
Ch. N. Gavriliev
North-Eastern Federal University
Russian Federation
Russian Federation
Gavriliev Chokuur Nikolaevich, Senior Lecturer, Department of Journalism, Postgraduate Student, Department of Sociology, Financial and Economic Institute
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Review
For citations:
Gavriliev Ch.N. Transformation of the printed state media of the Republic of Sakha (Yakutia) in the Yakut language. The Kazan Socially-Humanitarian Bulletin. 2022;(1 (52)):4-9. (In Russ.) https://doi.org/10.26907/2079-5912.2022.1.4-9
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