Social networks as a tool of communication between the authorities and society: state and development trends (on the example of local government bodies of the Russian Federation)​

Abstract

In the article, the author studies the communication activity of the subject of modern Russian politics – local selfgovernment bodies in the conditions of digitalization of society. Social networks have penetrated into all spheres of society, redesigned the previous communication links, and began to claim leadership in the circulation of information in the mass media. In business, the possibilities of social networks are actively used from large companies to local "bakeries". In the activities of the subjects of Russian politics, this communication channel is also being mastered in order to ensure information transparency of activities, the formation of a favorable image. In the article, based on the results of the analysis of quantitative and qualitative indicators of the effectiveness of the use of social networks in the practice of local self – government bodies of the Russian Federation of thirteen Russian cities whose population exceeds 1 million inhabitants (with the exception of federal cities-Moscow and St. Petersburg), the degree of development of this communication channel in interaction with the public is determined.