The article analyzes the functions as strategic tasks of the parties to the current international conflict. The optimistic and pessimistic versions of the economic tasks of the parties to the conflict and the social strata behind different vectors of economic policy are highlighted. The degradation of institutional values (state, family, morality, religious prohibitions, work, mutual assistance) in the West and their coming to the fore in other civilizations is determined. The article considers the resemiotization of social axiology (values of freedom, equality and fraternity) by the globalist side of the conflict and the search for a modern filling of these values with indigenizing civilizations. The reverse social movements in the West and in Russia, which contradict the mainstream, are analyzed.